Who Knew F&F Were So Cool? The New AW17 Collection

Fashion and style is subjective isn’t it? And that is what is truly wonderful it. Two people can wear the same outfit and look totally different. And it’s how you carry clothes that is important, not how expensive they are. But this is something that took me many years to realise. 

And also many fashion faux pas and photos in the family album. You know, that make you roll your eyes and think what on earth was I thinking? And that was the old Emperors New Clothes adage. Just because it looks great on one of my nearest and dearest, or because a magazine says I should wear it does not mean it will look great on me and vice versa.

Last week I attended the F&F AW17 collection launch with one of my besties the lovely Donna. It’s funny we have such similar tastes in almost everything in our lives. We buy the same things for our homes without realising it all the time. When our boys were small we dressed them almost identically, but in different colour palettes, again by pure coincidence. Our hubbies are always rolling their eyes at our simultaneous purchases. But here’s the thing. We have totally different styles when it came to fashion and always have had.

On the way to the event we discussed at length our shopping tastes and patterns. Agreeing how we had got lazy and resorted to online buying. And because we food shop online, super-market fashion brands and trends can sometimes pass us by. 

Then we arrived at the event and quite frankly were blown away. I am sure if you look at Donna’s post it will totally different to mine. But we stood like kids in a sweet shop marveling at how cool F&F are. And wondering why we have never found the time to shop there before, yet we were both drawn to totally different colours and styles.

A definite take away from the event is that style is about choosing wisely, but you can buy a well-made and styled wardrobe at an affordable price and not compromise in any way shape or form on quality, detail or style.

For me F&F autumn/winter is all about detail. I was drawn to the dog-tooth check in a variety of colours, and loved the soft dusky pinks, strong teals and plumb. Rich mustard tones and grey were also a huge feature with the most stunning collection of slouchy winter coats and sweaters, perfect for days in the city. And with lace detail and bell sleeves being pulled through from summer, but appearing in heavier warmer fabrics.

Also featuring coordinating lounge wear and lingerie in dusky shades and fabrics that were soft and snuggly yet looked stylish and sexy and very wearable.

Who Knew F&F Were So Cool The New AW17 Collection

Who Knew F&F Were So Cool The New AW17 Collection 6

Who Knew F&F Were So Cool The New AW17 Collection

Who Knew F&F Were So Cool The New AW17 Collection

Who Knew F&F Were So Cool The New AW17 Collection

Who Knew F&F Were So Cool The New AW17 Collection

And oh my, the outdoors wear. With duvet coats and jackets with fluffy fur hoods and matching bobble hats with pom-poms that would make any pom-pom lover feel quite giddy. It all looked so amazingly warm, perfect for living on the top of a hill in blizzard conditions, or just stylish warm-wear for those super cold days.

The boy’s collection was also inspired. Teens crave comfort. And the collection reflected that offering smart jerseys with ribbed details that makes the fashion a little smarter but still in the teen relaxed muted style that combines function and cool.

Who Knew F&F Were So Cool The New AW17 Collection

Who Knew F&F Were So Cool The New AW17 Collection 6

Who Knew F&F Were So Cool The New AW17 Collection

I left feeling inspired and looking forward to the seasons ahead. But also wondering how cool the summer collection must be. And that’s is on my job list for the week, to check out F&F summer collection.

 

5 Comments

  1. 16th May 2017 / 5:51 pm

    I shop at F&F and I’m beyond picky. They have great clothes. And while some are made of cheaper fabric, granted, a lot of the range is made of natural fires. Thumbs up from me!

  2. 17th May 2017 / 2:42 pm

    I often shop at supermarkets, and have been given compliments by people who had no idea that an item was bought in the same place you buy your avocados! This collection looks gorgeous – I’ll definitely be popping in to pick something up.

    • SarahJChristie
      SarahJChristie
      Author
      29th May 2017 / 11:01 am

      I know same here since I bought a few bits last week and have had loads of compliments x

  3. 17th May 2017 / 8:21 pm

    You’re revealing my secret weapon here! My teen boys in particular have had some great buys from F & F – and I just happen to have a coat I spotted there one day too.

    • SarahJChristie
      SarahJChristie
      Author
      29th May 2017 / 11:04 am

      They have some lovely bits don’t they I was so surprised x

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